Examining the Feasibility of Using SMS When Surveying College Students

Examining the Feasibility of Using SMS When Surveying College Students

ext messages (also known as Short Message Service, or SMS) are more and more becoming the go-to medium of communication. This especially is the case for today’s college students, who seem to conduct their social and even business lives completely via their smartphone.

Scott Crawford and the team at SoundRocket looked at the data surrounding the efficacy of using SMS when surveying college students, resulting in a presentation at the 2013 American Association of Public Opinion Research (AAPOR) Conference.

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Evaluating Nonresponse Bias in a Longitudinal Study of Healthy Adults Receiving Genome Sequencing

Evaluating Nonresponse Bias in a Longitudinal Study of Healthy Adults Receiving Genome Sequencing

We know your survey is exciting and will divulge important findings; you know your survey is exciting and will divulge important findings. But darn those who don’t know this and so don’t participate. Or worse – those who do know this, but choose not to participate for some other reason. Their nonresponse can create uncertainty in how accurate our survey results actually are.  If only we could survey robots or well-trained dogs who followed our instructions instead of people!

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