Surveying College Students with SMS: Is it Feasible?

Surveying College Students with SMS: Is it Feasible?

Text messages (also known as Short Message Service, or SMS) have become the go-to medium when contacting others. This is especially the case for today’s college students, who seem to conduct their social and even business lives completely via messaging service.

SoundRocket examined the data surrounding the efficacy of using SMS when surveying college students, resulting in presentation at a past American Association of Public Opinion Research (AAPOR) Conference.

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SoundRocket Founder to Speak at FEDCASIC Workshop

SoundRocket Founder to Speak at FEDCASIC Workshop

If you would like to spot some serious survey nerds while enjoying the Cherry Blossoms in Washington, D.C. this year, step on down to the Bureau of Labor Statistics where SoundRocket founder Scott D. Crawford will be presenting at the The Federal Computer Assisted Survey Information Collection (FEDCASIC) Workshop. Scott will be presenting "Best Practices in Consent to Capture Geolocation Data in Self-Administered Web Surveys" in the Wednesday afternoon session on Advances in the Use of Location Data.  

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ICYMI: Five Ways to Use Previously Collected Survey Data to Improve Quality in a Survey

ICYMI: Five Ways to Use Previously Collected Survey Data to Improve Quality in a Survey

An oldie but a goody!

Care should always be taken to only use previous data when it is methodologically important to do so. Here are the 5 times that reusing data to enhance your survey is actually ok.

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12 Pre-launch Checklist Steps to Quality Survey Data Collections (Part 2)

Use this as a checklist for your own studies - or as a tool to evaluate survey research collaborators.  Researchers who do not consider each of these elements will make disastrous mistakes.  A solid researcher is not one who is perfect - it is one who learns from past mistakes.  Here are the final six (of twelve)...

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12 Pre-launch Checklist Steps to Quality Survey Data Collections (Part 1)

Ready to Launch a Survey?  It's just a press of a button, right?

How I wish that were the case!  As with any science, care must be taken to ensure there is a consistent application.  Bias introduced by inconsistencies in the study implementation is not desirable.  Survey researchers can minimize such bias by...

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