Surveying College Students with SMS: Is it Feasible?

Surveying College Students with SMS: Is it Feasible?

Text messages (also known as Short Message Service, or SMS) have become the go-to medium when contacting others. This is especially the case for today’s college students, who seem to conduct their social and even business lives completely via messaging service.

SoundRocket examined the data surrounding the efficacy of using SMS when surveying college students, resulting in presentation at a past American Association of Public Opinion Research (AAPOR) Conference.

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Assessing event-based college student drinking and social context using mobile devices

Assessing event-based college student drinking and social context using mobile devices

Most surveys of alcohol-use ask about behaviors and patterns that happen days, weeks months or even years ago. It's all retrospective recollection from study participants. It's useful for identifying general trends but it's fraught with measurement errors.  And when the topic of the study is binge drinking, errors involving memory can increase. -- even if you're asking the question the next day.

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ICYMI: Seven tips for effective web-based survey testing

ICYMI: Seven tips for effective web-based survey testing

Testing a web-based survey is one of the most detested activities to many in the survey research business. From a 2016 post, here are seven tips to better web-based survey testing practices for your next study. You're welcome :-)

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12 Pre-launch Checklist Steps to Quality Survey Data Collections (Part 2)

Use this as a checklist for your own studies - or as a tool to evaluate survey research collaborators.  Researchers who do not consider each of these elements will make disastrous mistakes.  A solid researcher is not one who is perfect - it is one who learns from past mistakes.  Here are the final six (of twelve)...

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