Surveying College Students with SMS: Is it Feasible?

Surveying College Students with SMS: Is it Feasible?

Text messages (also known as Short Message Service, or SMS) have become the go-to medium when contacting others. This is especially the case for today’s college students, who seem to conduct their social and even business lives completely via messaging service.

SoundRocket examined the data surrounding the efficacy of using SMS when surveying college students, resulting in presentation at a past American Association of Public Opinion Research (AAPOR) Conference.

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Central Michigan University Launches National Campus Climate Survey

SoundRocket and Central Michigan University announce today the opening of the fist implementation of the National Campus Climate Survey with students at Central Michigan University. The National Campus Climate Survey is a collaboration between SoundRocket and the University of Michigan Program in Society, Population, and Environment.

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Evaluating Nonresponse Bias in a Longitudinal Study of Healthy Adults Receiving Genome Sequencing

Evaluating Nonresponse Bias in a Longitudinal Study of Healthy Adults Receiving Genome Sequencing

We know your survey is exciting and will divulge important findings; you know your survey is exciting and will divulge important findings. But darn those who don’t know this and so don’t participate. Or worse – those who do know this, but choose not to participate for some other reason. Their nonresponse can create uncertainty in how accurate our survey results actually are.  If only we could survey robots or well-trained dogs who followed our instructions instead of people!

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SEXUAL ASSAULT SURVEY NOW AVAILABLE FOR MULTI-INSTITUTIONAL ENROLLMENT

SEXUAL ASSAULT SURVEY NOW AVAILABLE FOR MULTI-INSTITUTIONAL ENROLLMENT

A collaborative partnership between the University of Michigan and SoundRocket now offers colleges and universities across the nation affordable access to a national campus climate survey measuring sexual assault. Piloted at the University of Michigan in Ann Arbor during the Winter 2015 term, the NCCS successfully measured what was previously thought of as unattainable in college student surveys.  The survey achieved a final response rate of approximately 67%, demonstrating how a comprehensive and responsive survey design can be implemented to achieve a more balanced and representative collection of responses.

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