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Examining the Feasibility of SMS as a Contact Mode for a College Student Survey

The SoundRocket Presentation that Thrilled AAPOR

Soundrocket explores SMS as a viable form of data collection in college-aged students in a world of declining participation rates and rising smartphone usage.

Soundrocket Founder and Research Consultant Scott Crawford, in collaboration with Colleen A. McClain and Toben F. Nelson, examined the viability of SMS as a form of communication regarding surveying with college students. Along these lines, could this mode of contact more closely integrate survey participation into students’ daily routines?

The presentation, Examining the Feasibility of SMS as a Contact Mode for a College Student Survey, wowed the audience at a past American Association of Public Opinion Research (AAPOR) Conference.

Learn more about the efficacy of this communication method with college students. Fill out the form to receive your own copy of the presentation.

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