For those who have not yet seen the article, the latest Science magazine includes an article about free to use random number generators. If you are data geek enough to understand the significance of an unpredictable, autonomous, and consistent randomness beacon - then please read on!Read More
And if you could take a genetic test to determine if you have the gene mutations that could show you have an increased risk of having Alzheimers Disease, would you? As the U.S. FDA has started regulating and approving these tests, SoundRocket asks: are there any potential harms and limitations?Read More
An oldie but a goody!
Care should always be taken to only use previous data when it is methodologically important to do so. Here are the 5 times that reusing data to enhance your survey is actually ok.Read More
Most surveys of alcohol-use ask about behaviors and patterns that happen days, weeks months or even years ago. It's all retrospective recollection from study participants. It's useful for identifying general trends but it's fraught with measurement errors. And when the topic of the study is binge drinking, errors involving memory can increase. -- even if you're asking the question the next day.Read More
ext messages (also known as Short Message Service, or SMS) are more and more becoming the go-to medium of communication. This especially is the case for today’s college students, who seem to conduct their social and even business lives completely via their smartphone.
Scott Crawford and the team at SoundRocket looked at the data surrounding the efficacy of using SMS when surveying college students, resulting in a presentation at the 2013 American Association of Public Opinion Research (AAPOR) Conference.Read More
It has been a while since I have communicated about the importance of checklists. It feels that the time is right to do so again... as it will become a more and more important element to what we do as we grow.Read More
This was the first experience for any researchers to look closely at the impact of personal genetic testing reports - to see how users understood them and made use of the results they provide. Soundrocket was happy to play a role in this important research.Read More
Testing a web-based survey is one of the most detested activities to many in the survey research business. From a 2016 post, here are seven tips to better web-based survey testing practices for your next study. You're welcome :-)Read More
Trying to read and understand the latest FDA release on personal genetic testing (or what they are now calling Genetic Health Assessments)? Wish that they could indent when they use multi-level outlines? We have created a version that may be a bit easier to read and understand...Read More